Terms of service
OVERVIEW
Last updated: 11 December 2025
Welcome to Hults Bruk’s American website and online store. The terms “Hults Bruk”, “we”, “us”, and “our” refer to Hultafors Group North America, Inc, which is located at
6333 W Donges Bay Rd,
Mequon,
WI 53092
Hultafors Group North America, operates this website and online store, including all related content, features, tools, products and services (the “Services”). The Services are powered by Shopify, which enables us to provide the Services to you.
These Terms of Service (the “Terms”), together with any policies referenced herein, describe your rights and responsibilities when accessing or using the Services. By using the Services, you agree to be bound by these Terms and by our Privacy Policy. If you do not agree, do not use the Services.
1. ACCESS AND ACCOUNT
By using the Services, you represent and warrant that you are at least 18 years old (or the age of majority in your state of residence, if higher), and that you authorize any minor dependents using your devices to access the Services.
You may be required to provide information such as your name, email address, billing details and shipping address. You represent that all information you provide is accurate, current and complete, and that you have all rights necessary to provide it.
You are responsible for maintaining the security of your account credentials and all activity under your account. You may not transfer or sell your account. We may suspend or terminate accounts at our discretion, including for suspected fraud or misuse.
1. TERMS OF SALE
2.1 OUR PRODUCTS
We attempt to display our products accurately. Actual product appearance, including color, texture or finish, may differ due to device characteristics and because many Hults Bruk products are handcrafted. Natural variations in materials, handles and forged steel surfaces may occur.
We do not warrant that any product will meet your expectations. Product descriptions may change at any time without notice. We may discontinue or limit products to any person or region at our discretion.
Axes, knives and cutting tools are inherently hazardous. You assume all risk associated with their handling, use and storage. Our products are not substitutes for certified safety equipment.
2.2. ORDERS
When you place an order, you make an offer to purchase. We may accept or decline any order at our discretion. We reserve the right to limit or cancel quantities purchased per person, per household, or per order, including orders using the same customer account, payment method, or billing and/or shipping address. Your order is accepted only when we issue a written shipping confirmation.
We may cancel or modify orders for reasons including product availability, suspected fraud, pricing errors or other issues. If we make changes or do not accept an order, we will attempt to contact you using the information provided at checkout.
Your purchases are subject exclusively to our Refund Policy.
You represent that your purchases are for personal or household use and not for resale, export or commercial distribution without our prior written consent.
You may not export any product purchased from the Services in violation of U.S. export control and sanctions laws.
2.3. PRICES AND BILLING
Prices, promotions and discounts may change without notice. The price in effect at the time of your order will apply, as stated in the order confirmation. Unless expressly stated, prices exclude taxes, shipping, handling, customs duties or import charges.
You agree to provide complete and accurate payment information and to keep it updated. You represent that you are authorized to use any payment method submitted.
If a product is listed at an incorrect price or with incorrect information due to typographical error, pricing error or other mistake, we reserve the right to refuse or cancel any orders placed for that product, even if the order has been submitted and your payment method charged. If your payment method has already been charged and your order is cancelled, we will issue a credit in the amount of the charge.
2.4. SHIPPING AND DELIVERY
We will arrange for shipment of the products to you. Unless we expressly state otherwise on the Services, we ship only within the contiguous United States. You will pay all shipping and handling charges specified during the ordering process.
You are solely responsible for providing a complete and accurate shipping address that can be accessed by the carrier. We are not liable if the delivery address you provide is incorrect or if you fail to collect the shipment at the provided address.
All delivery times are estimates and are not guarantees. We are not responsible for delays caused by carriers, customs, weather, labor disputes or other events outside our control.
2.5. RISK OF LOSS
Risk of loss and title to products pass to you upon our transfer of the products to the carrier, or upon delivery to the address you provided, as indicated in your order confirmation.
2.6. RETURNS AND REFUNDS
If you are not satisfied with your purchase, please contact us at help@hultsbruk.com within 30 days of receiving your order. Due to the nature of our products, we handle returns and refunds on a case by case basis, as described in our Refund Policy. We do not accept returns or issue refunds except as set forth in our Refund Policy or as required by applicable law.
3. INTELLECTUAL PROPERTY
All trademarks, logos, text, images, graphics, videos, audio, product designs and other materials on the Services are owned by Hults Bruk or its licensors and protected by U.S. and foreign intellectual property laws.
You may use the Services only for personal, non-commercial purposes. You may not reproduce, distribute, modify, publicly display, transmit, download, scrape, or use any content without our prior written permission.
You may not use any content from the Services to train machine-learning or artificial intelligence models.
All Hults Bruk trademarks may not be used without written authorization. Shopify’s trademarks belong to Shopify. Other trademarks belong to their respective owners.
4. OPTIONAL TOOLS
We may provide access to third-party tools or integrations. These tools are provided “as is” and “as available,” without warranties or endorsement. Your use of such tools is entirely at your own risk.
5. THIRD-PARTY LINKS
The Services may contain links to third-party websites and materials. We do not control or endorse third-party content and are not responsible for any damages resulting from your access or dealings with third parties.
Purchases made through third parties are subject solely to their terms and are not eligible for Hults Bruk refunds or support.
6. RELATIONSHIP WITH SHOPIFY
Hults Bruk is powered by Shopify, which enables us to provide the Services to you. However, any sales and purchases you make in our Store are made directly with Hults Bruk. By using the Services, you acknowledge and agree that Shopify is not responsible for any aspect of any sales between you and Hults Bruk, including any injury, damage, or loss resulting from purchased products and services. You hereby expressly release Shopify and its affiliates from all claims, damages, and liabilities arising from or related to your purchases and transactions with Hults Bruk.
7. PRIVACY POLICY
Personal information collected through the Services is subject to our Privacy Policy and, where applicable, Shopify’s Privacy Policy.
Because the Services are hosted by Shopify, some information you submit will be processed by Shopify and other service providers, which may be located in jurisdictions outside your residence. Review our Privacy Policy for details on data use and rights.
8. FEEDBACK
If you submit reviews, ideas, feedback or suggestions (“Feedback”), you grant us a perpetual, worldwide, sublicensable, royalty-free license to use, modify, publish, display and distribute such Feedback for any purpose.
You represent that you own the rights to your Feedback and that it does not violate any third-party rights. You may not submit false, misleading, unlawful or harmful content. We may edit or remove Feedback at our discretion.
9. ERRORS, INACCURACIES AND OMISSIONS
Information on the Services may include errors or omissions. We may correct any such issues at any time, including after order submission. Nothing obligates us to honor erroneous prices.
We may modify, discontinue or update any product or service at any time without notice.
10. PROHIBITED USES
You may not use the Services for unlawful, fraudulent, abusive or harmful purposes. Prohibited conduct includes, without limitation:
- · violating laws or third-party rights
- · harassing or harming others
- · scraping, crawling or collecting personal data
- · interfering with security features
- · transmitting malware or spam
- · impersonation
- · exporting products in violation of U.S. export control laws
We may suspend or terminate access for any violation of these Terms.
11. TERMINATION
We may terminate or restrict access to the Services at any time without notice. You remain liable for all amounts due through the termination date.
Sections intended to survive termination will continue to apply.
12. DISCLAIMER OF WARRANTIES
Axes, knives and related tools are inherently dangerous. Always read and follow all safety instructions and warnings that accompany our products. Improper use of axes, knives and cutting tools may result in serious injury or death. You are solely responsible for determining suitability, safe handling, use, maintenance, and storage.
The Services and all products are provided “as is” and “as available,” without warranties of any kind, express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, title, durability and non-infringement.
We do not guarantee uninterrupted or error-free operation. Your use of the Services is entirely at your own risk.
Some jurisdictions do not allow certain warranty disclaimers, so these limitations may not apply to you.
13. LIMITATION OF LIABILITY
To the fullest extent permitted by law, Hults Bruk and its affiliates, officers, employees, contractors, agents, licensors and suppliers will not be liable for any indirect, incidental, punitive, special or consequential damages, including lost profits, lost revenue, lost data or replacement costs, arising from your use of the Services or products.
We strive to provide accurate information, but we do not warrant or guarantee that product descriptions, specifications, pricing or other content on the Services is accurate, complete, current or error free. You should not rely solely on information presented on the Services and should always review any labels, instructions and safety materials that accompany a product before use.
Nothing in these Terms limits liability that cannot be limited under applicable state law.
14. INDEMNIFICATION
You agree to indemnify, defend and hold harmless Hults Bruk, Shopify and their officers, employees, contractors, suppliers and agents from any claims, losses or liabilities arising from, including but not limited to, your breach of these Terms, your violation of laws or third-party rights, or your use of the Services.
We may control the defense of indemnified claims and you will cooperate as reasonably requested.
15. SEVERABILITY
If any provision is deemed unlawful or unenforceable, the remainder of the Terms remains enforceable.
16. WAIVER; ENTIRE AGREEMENT
Failure to enforce any provision does not constitute a waiver. These Terms, together with our posted policies, constitute the entire agreement between you and us.
17. ASSIGNMENT
You may not assign or transfer your rights or obligations without our prior written consent. We may assign these Terms without notice.
18. DISPUTE RESOLUTION; NOTICE REQUIREMENT
Before initiating arbitration or a claim in small claims court, you agree to give us an opportunity to resolve any dispute or claim relating in any way to the Services, your purchases or these Terms (each a “Claim”). You must send us a written notice of the Claim by email to info@hultaforsgroup.us with the subject line: “Hults Bruk – Dispute Notice” and include a description of your Claim. You and Hults Bruk agree to negotiate your Claim in good faith. If we cannot resolve your Claim within 60 days after receiving your notice, you may pursue your Claim in arbitration or small claims court as described below.
19. BINDING ARBITRATION
Please read this section carefully. It affects your rights. It requires you to resolve most disputes with us through individual binding arbitration instead of in court.
If a Claim is not resolved under the Dispute Resolution; Notice Requirement section above, either you or Hults Bruk may elect to have the Claim resolved by binding arbitration, except that either party may bring qualifying Claims in small claims court. This arbitration agreement is intended to be interpreted broadly and applies to all Claims arising out of or relating to your relationship with Hults Bruk, your use of the Services, your purchases and these Terms, whether based in contract, tort, statute, fraud, misrepresentation or any other legal theory.
You may opt out of this arbitration agreement within 30 days after you first accept these Terms by sending us an email to info@hultaforsgroup.us with the subject line “Hults Bruk – Arbitration Opt Out Notice” and with your full name and address in the body of the email. Your opt-out must be received within 30 days after the date you first accepted these Terms. If you do not opt out, you agree that you must pursue your Claims in arbitration or small claims court.
The arbitration will be conducted by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, as modified by this section. The AAA Rules and filing forms are available at www.adr.org. To the extent of any conflict, this section governs over the AAA Rules.
The arbitration will be conducted in a reasonably convenient location in the state where you reside or at another location we both agree to, and in the English language. The arbitrator may award any relief that would be available in court, including injunctive relief and damages, subject to the limitations in these Terms. Any arbitration will be confidential, and neither party may disclose the existence, content or results of any arbitration except as required by law or to enforce an award.
We will pay all AAA filing, administration and arbitrator fees for any arbitration that we initiate. For arbitration that you initiate, you will pay the initial filing fee, and we will pay the remaining AAA fees and costs. Each party will bear its own attorneys’ fees and costs unless the arbitrator awards fees under applicable law.
If, for any reason, a Claim proceeds in court rather than arbitration, you and Hults Bruk each waive any right to a jury trial to the fullest extent permitted by law.
This arbitration agreement will survive termination of these Terms.
20. CLASS ACTION WAIVER
You and Hults Bruk agree that any proceedings to resolve Claims will be conducted only on an individual basis and not as a class, consolidated, representative or private attorney general action. You may not be a class representative or class member in any such proceeding. If a court or arbitrator determines that the class action waiver in this section is unenforceable as to any Claim, then the arbitration agreement in Section “19. BINDING ARBITRATION” will be void as to that Claim. Nothing in this section prevents either party from bringing an eligible claim in small claims court.
21. GOVERNING LAW
These Terms and any non-arbitrable disputes or Claims will be governed by and construed in accordance with the laws of the State of Wisconsin, without regard to its conflict-of-laws rules. Except as otherwise provided in Sections “18. DISPUTE RESOLUTION; NOTICE REQUIREMENT” to “20. CLASS ACTION WAIVER” regarding arbitration and small claims court, you and Hults Bruk agree to submit to the personal and exclusive jurisdiction of the state and federal courts located in Ozaukee County, Wisconsin for any such disputes, and you waive any objection to venue or jurisdiction in those courts.
22. HEADINGS
Headings are for convenience only and do not affect interpretation.
23. CHANGES TO TERMS OF SERVICE
We may update or modify these Terms at any time by posting the revised version on the website. Material changes will be communicated as required by law. Continued use of the Services constitutes acceptance of the updated Terms.
24. CONTACT INFORMATION
Questions about these Terms may be sent to help@hultsbruk.com.
Hultafors Group North America Inc.
6333 West Donges Bay Road, Mequon, WI 53092-4456
(262) 242-1161